This course builds upon the ideals taught in Marketing Concepts and is an advanced course for students interested in taking their marketing skills to the next level and developing an action plan for a successful future. This course includes instructional areas designed to provide an understanding of advanced marketing principles, careers in marketing and the importance of entrepreneurship in our economy. Major emphasis is placed on marketing principles, economics, market research, sales, career development and entrepreneurship. The co-curricular organization DECA is an opportunity for students interested in challenging their business and marketing skills. This organization offers many benefits and exciting activities for marketing students including competitions, awards, scholarships, job opportunities and travel.