What Is Marketing?
High school Marketing is a CTE business course focusing on producing, promoting or selling items, should use activities to make real-world connections visible to students. Marketing teachers want their students to understand the principles of the subject matter and often teach what are called the 4P's of marketing: product, promotion, price and place. How can they create activities that highlight and use these important ideas? Let's take a peek at how a marketing teacher uses creative marketing activities in the classroom.
Marketing teachers want their marketing lessons to be active and engaging. More importantly, though, they know the activities need to be relevant to the curriculum. When teaching a business course like marketing, we stay up to date on the latest trends affecting businesses. Using the 4P's as a guide, we create quality units with rich activities and integrates them into learning.
Developing a unit on production and product planning is a great place to start embedding marketing activities for students. I teach students about product life cycles and show them ways to manage them. Students also investigate product branding and customer recognition of products and how both aspects fit into production. Once I am sure the students understand the ins and outs of production, I plan an activity the students can participate in to show their skills. Students create a new product, plan their development, take a look at price points and consumer awareness and apply their knowledge of product life cycles. The class decides to create a new type of sports drink that won't spill. Pretty clever, right?
I continue my teaching with the second P, promotion. The students investigate how products are shown to the public in ways that get the best results. Staying true to trends, we highlight social media, commercial coverage and other promotional types. Students then plan for the promotional phase of their product by figuring out how to educate the community about their sports drink (or other product) in an eye-catching way. They'll need to put some art skills to work as they design a logo and product prototype.
The class is ready to move on to learning about pricing. This important aspect of marketing means the difference between a product selling or sitting on the shelf. We guide students through the process of determining market value and comparing competitive products. Students are then ready to crunch the numbers and come up with a good price for their sports drink (or other product). While it costs a bit more to make it spill proof, they think consumers will buy the product because it makes drinking on the go easier.
I am now ready to teach the class about product placement. Getting shelf space in stores is vital; the sports drink (or other product) can't sell if it isn't on the shelf. The class also decides to make the juice (or other products) available on the Internet. The students use what they learned in the promotion unit and use social media to leverage the product's placement to consumers.
Creating a product from start to finish is a valuable activity. Too bad high school students can't go through the process with a real product. I know how valuable real-life experiences are, however.